Joshua Tree Inn

Joshua Tree Inn is a rebrand of The Joshua Tree Inn, an existing Spanish hacienda style hotel in Joshua Tree, California. The inn is home to Room No. 8, where beloved and influential country rock musician Gram Parsons spent his last hours of life in 1973.

My rebrand frames the inn as a desert oasis, providing shelter, inspiration, and an escape for those in search of something greater either within or outside of themselves. I updated Joshua Tree Inn’s branding to convey a space that appreciates its 1970s roots while offering modern comforts: a retro-modern desert escape.

Logo

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Lookbook

Postcards

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Posters

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Website

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Process