HULU

GREEN THREAD

Challenge: Find an original way to visually represent Hulu’s giant content library and set it apart from other streaming services’ advertising.

Idea: Create a template that can connect all Hulu shows, by finding common story threads that lead from one series to the next in an endless web of content. It’s all connected, and it’s all on Hulu.

:15 videos

PROCESS

A peek into the progression of the Green Thread, before it was refined by my fellow talented teammates into the final videos above. Below you’ll find the early concept maps, boards & illustrations that got us to the final product.

Emmy AWARDS

A proactive stab at templates to show off some of Hulu’s most beloved, Emmy nominated titles.

Just $5.99/Month

A few of my favorite title treatments from our Hulu $5.99 promos. I concepted scripts with my creative partner, designed title treatments & directed motion for dozens of these social videos.